One of the previews before Quantum of Solace this weekend was for 2012. It was a good teaser of a surreal apocalyptic scene, but what struck me was their Internet tie-in. Where many movies have scrambled to find a domain, or setup shop on studio or social networking sites, they simply offered “Google Search: 2012″.
That seemed to be a pretty bold claim of their search engine prowess, since even casual SEO gurus like myself will write blog entries just to see if we can bump them 
Yet none of the first page results are an official movie site; they seem to be leaving it to the existing pages to build buzz with speculation on what will happen in 2012. (The political pundits must still be hungover; there weren’t any partisan predictions, either.)
Will it work? Would you go see a movie based on the strength of apocalyptic Internet speculation?
January 27th, 2009 at 7:57 pm
I think its all placed advertising. I think they advertising agency behind the film had many of the site made and constructed to look “real.” Its pretty amazing stuff. Reminiscent of how the buzz was generated for The Blair Witch Project.
June 4th, 2009 at 9:12 pm
I’ve learned a lot from this site - I hope you continue writing because I love your stuff!