How to Sell Software

I just bought CrossOver Mac from Codeweavers to run Picasa on Mac, and these guys know how to sell software:

  1. 30-day trail of the full version to kick the tires
  2. Click the link from the trail to purchase
  3. Enter your email and password from the website in the software and it upgrades the license

I’m so conditioned to awkward licensing models, I was actually hunting around for some goofy string I would have to cut and paste into some obscure dialog in the tool - this was way better!

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