Over the last few years, FX has become almost a fifth network for original TV series. Between Nip/Tuck, Rescue Me, and 30 Days, they have more of my personal market share and attention span than any of the major networks. That’s because they’ve been willing to pick of shows that push the envelope.
Most cable networks, even without the watchful eye of the FCC, have chosen to stay in safe, advertiser-friendly territory. Then they wonder why they’re losing the coveted 18-34 male demographic to video games, DVDs, and the Internet. Offering shows with more raw language, sexuality, and dark humor is what’s required to draw us back to the TV.
It’s not all sensationalism and skin, of course; Morgan Spurlock’s 30 Days is one of the smartest shows to come out recently and tackles current issues in a way that forces the audience to think. These shows also benefit from non-traditional schedules, airing throughout the summer when there’s less competition. For FX, being innovative and pushing the boundaries has recaptured some of the market others lost.
