Though my Tivo sold nicely on eBay, I didn’t have any luck with my old cell phone. It’s not a hot model, so I started the bidding a little below what I wanted for it, expecting just a few bids. An additional bit of research revealed that others had sold at that price, often with the Buy It Now option. I added that, lowered the opening bid, and also refined my auction title with some more general keywords. Within a day it was sold at the Buy It Now price, to someone doing her Christmas shopping and no time to watch and wait for an auction to end.